Saint77 is a curated European house of designer fashion for women — founded in Ljubljana in 2024, with buying offices in Milan, Paris and Antwerp. We exist for women with a sharper eye than the algorithm assumes.

The fashion industry has a problem: too much choice, too little curation. We started Saint77 because we couldn't find a destination that worked the way our wardrobe does — twelve great pieces, not twelve hundred mediocre ones.

Our buyers travel constantly. They sit at the front rows we care about, miss the ones we don't, and bring back a tightly edited selection every two weeks. What they choose becomes The Saint77 Edit. What they don't, doesn't. We don't carry pieces our team wouldn't wear themselves.

The founding principle

Quality before scale. A buyer at Saint77 cannot be promoted by adding more brands. They can be promoted by editing better — by saying no, more often, to more things. This is unusual in retail. It's the centre of how we work.

What we actually do

We work with twelve to fifteen designer houses at any given time — some established, some new, all chosen for the same reasons: fabric, fit, finishing, longevity. Saint Selected, our house line, is produced in small editions in Italy and Portugal. Every other piece is sourced directly from the designer or its authorised European partners.

Authenticity is guaranteed. Provenance is documented. Saint77 customers receive each piece with a small folded card — the maker, the city, the mill, the year. We think this matters.

"We never set out to be the biggest. We set out to be the most considered. So far, that's worked."

The founding team

Mira Vasseur — Head of Buying. Formerly Mytheresa, joined Saint77 at founding. Based in Ljubljana with monthly residencies in Milan and Paris.

Lucie Berthier — Editorial Director. Style notes, journal, and the curatorial voice. Paris-based, Saint77 since launch.

Sara Kosmač — Founder. Slovene, ten years in luxury retail across London, Milan and Paris. Saint77 is her quietest project to date.

The house list

Twelve houses make up our current edit. From Maison Aurelle in Paris (outerwear) to Casa Livia in Florence (leathers) to Atelier No. 77 in Antwerp (avant-garde tailoring). The full directory lives on the designers page.

Sustainability, honestly

We don't claim to be a sustainable brand. We claim to be a slow one. We sell fewer pieces than most retailers — by design, not by accident. Our pieces are built to last decades, not seasons. Our packaging is recycled card, cotton dust bags and silk ribbon. The carbon footprint of our shipping is offset via Climeworks.

We think this is the honest version of sustainability for a luxury retailer. We'd rather get this right than claim too much.